West Virginia Mountaineers head football coach Rich Rodriguez has made headlines by turning down a historic $28 million NIL-related offer from Virginia Tech, reaffirming his deep commitment to the WVU program. The offer, believed to be one of the most lucrative NIL packages ever proposed to a college coach, would have included marketing incentives and performance-based bonuses funded through a collective tied to the Hokies’ football revival efforts.
Rodriguez, who recently signed a $15 million NIL-backed deal to remain in Morgantown, didn’t hesitate to shut the door on Virginia Tech’s proposal. In a statement, he said, “My heart is with the Mountaineers. This is home. I didn’t come back to West Virginia for money—I came back to build something special, and we’re just getting started.”
The 61-year-old coach returned to West Virginia with a mission to reignite the program’s legacy, and his loyalty has resonated with fans and alumni alike. Since his return, the Mountaineers have seen a surge in recruiting success and a renewed sense of identity. Turning down the $28 million offer further solidifies Rodriguez’s status not just as a coach, but as a symbol of Mountaineer pride.
The move also sends a powerful message in an era where NIL deals often drive decisions across college athletics. Rodriguez’s choice emphasizes that legacy, loyalty, and purpose still matter in today’s game.
Virginia Tech’s aggressive pursuit shows their desperation to reestablish national relevance, but Rodriguez’s rejection signals that his sights are firmly set on building something lasting in Morgantown.
As the 2025 season approaches, Mountaineer Nation can rest easy knowing their leader is locked in—both contractually and emotionally. For Rodriguez, the message is clear: West Virginia isn’t just a job—it’
s family.
