BYU Deputy Athletic Director Brian Santiago has addressed what he calls an “unprecedented” surge in demand for tickets to BYU sporting events, a development that has electrified Cougar Nation while presenting new challenges for the athletic department.
Speaking to fans and media, Santiago emphasized that the goal is for “every Cougar fan to have the opportunity to experience BYU sports in person,” despite the record-setting pace at which tickets are selling out. The surge comes on the heels of BYU’s entry into the Big 12 Conference, which has significantly raised the program’s national profile and intensified interest in football, basketball, and other sports.
Santiago noted that season ticket sales, single-game purchases, and even student-section passes have reached historic highs, often disappearing within hours of release. “We’ve never seen anything like this,” he said, highlighting both the pride and logistical complexity that comes with such demand.
To address the situation, BYU Athletics is exploring expanded seating options, improved ticket distribution systems, and enhanced fan experiences for those unable to attend in person. Santiago also encouraged fans to take advantage of streaming services, radio broadcasts, and official watch parties to stay connected with the teams.
The ticket frenzy is not just about wins and losses—it’s a testament to the passion and loyalty of Cougar Nation. Santiago praised the fans’ unwavering support, calling it a cornerstone of BYU’s athletic identity. “Our student-athletes feed off the energy of a packed house,” he said. “The louder and more united we are, the stronger our home-field advantage becomes.”
While the challenge of meeting demand remains, Santiago made it clear that BYU Athletics is committed to keeping Cougar Nation engaged, energized, and—whenever possible—inside the stadiums and arenas where the action
unfolds.
