Dwyane Wade Named the New Face of Versace’s Latest Underwear Collection
With the launch of the new campaign, we caught up with Wade to chat about how his friendship with Donatella Versace blossomed beyond just fashion and how he managed to manifest the campaign .
Photographed by Tim El Kaïm and styled by Jason Bolden in a series of bold new imagery that spotlights the striking collection, the updated underwear features a fresh waistband design that redraws the Greca border and brings the Medusa to center attention, including all-new packaging featuring Wade. Since wearing Versace in many of Wade’s biggest life moments, including his induction to the NBA hall of fame, the Met Gala, Oscar evenings, and beyond, Wade officially joined the Versace family in January of 2023 as the face of Versace Eyewear and even joined Donatella Versace on the house’s charitable endeavors in recent months.
