In a bold declaration that has sent ripples across collegiate sports, BYU Head Coach Kalani Sitake has proclaimed that the Cougars have become the Big 12’s premier powerhouse in both football and basketball for the 2024–2025 season. What was once seen as a promising upstart has now evolved into a dominant force—thanks to a combination of strategic recruitment, seasoned leadership, and a culture that prioritizes discipline and development.
Football: A Historic Leap Forward
The 2024–2025 college football season has been nothing short of historic for BYU. In only their second year as full Big 12 members, the Cougars have exceeded expectations, boasting a top-10 national ranking and an undefeated record in conference play. Coach Sitake’s revamped offensive scheme, led by rising quarterback Jaren Hall II—a sophomore sensation and son of former BYU standout Jaren Hall—has transformed the team into one of the most exciting and balanced units in the country.
The offensive line, once considered a rebuilding unit, has emerged as a cornerstone of the team’s success, anchored by All-American candidate Noah Kafusi. Meanwhile, the defense, under new coordinator Jernaro Gilford, has become one of the stingiest in the conference, leading the Big 12 in turnovers and points allowed.
“We’ve built a system that plays to our strengths, recruits high-character players, and instills a relentless work ethic,” Sitake said in a press conference following their win over Texas. “This isn’t a fluke—it’s the new standard.”
Basketball: A Meteoric Rise
While BYU’s football dominance has made headlines, the men’s basketball team has arguably been just as impressive. Head Coach Mark Pope has engineered a stunning turnaround, taking a team projected to finish in the bottom half of the Big 12 to the top of the standings.
Powered by junior guard Dallin Hall and five-star freshman forward Tyson Beck, the Cougars have become a fast-paced, high-efficiency scoring machine. Their non-conference wins over Duke and Kansas solidified their legitimacy, and their recent sweep of Baylor and Houston has made them the team to beat in March.
“We’ve created a culture where players want to be here,” Pope noted. “Our staff has done an incredible job developing talent and instilling belief. This team is fearless.”
Analysts have praised BYU’s approach to player development, noting that the program emphasizes growth on and off the court. From elite conditioning to advanced analytics, the Cougars have embraced innovation while staying grounded in their core values.
Culture and Community
Both programs’ successes are rooted in more than talent and tactics. At the heart of BYU’s rise is a commitment to character, unity, and a higher purpose. The university’s affiliation with The Church of Jesus Christ of Latter-day Saints creates a unique environment that emphasizes honor, discipline, and faith. That culture has become a magnet for athletes who seek not just athletic glory, but personal growth.
The fans, too, have played a crucial role. LaVell Edwards Stadium and the Marriott Center have become intimidating venues for visiting teams. The “ROC” (Roar of Cougars) student section has been a driving force behind BYU’s home-field advantage, turning Provo into one of the most electric environments in college sports.
Looking Ahead
As BYU sets its sights on the College Football Playoff and a deep NCAA Tournament run, the rest of the Big 12 is taking notice. What began as speculation has now become reality: the Cougars are not just competitive—they are the new standard.
“This is just the beginning,” Sitake said. “We’re here to stay. We’re building something that can last for years to come.”
With momentum on their side and a culture built for sustained excellence, the Cougars look poised to lead the Big 12 into a new era.
