Tyrese Proctor, the talented Duke Blue Devils guard, has been making waves in the college basketball scene, and his Name, Image, and Likeness (NIL) deals are a significant part of his success. As of 2023, Proctor’s NIL valuation is estimated to be around $63,000, placing him among the top 150 college basketball players ¹.
Proctor’s endorsement portfolio is impressive, with notable partners including:
– *Bath & Body Works*: A popular retail chain offering a wide range of personal care and home fragrance products.
– *Express men’s clothing*: A fashion brand providing stylish and affordable clothing for men.
– *Podium jewelry*: A company offering high-quality, customizable jewelry.
– *Downy Rinse and Refresh*: A laundry detergent brand providing fresh and clean clothing.
– *Fan Arch*: A platform allowing athletes to create and sell their own merchandise ².
Proctor’s social media presence is also substantial, with over 74,000 followers on Instagram and 73,000 followers on TikTok. This online presence has enabled him to promote his endorsement partners and build his personal brand.
It’s worth noting that Proctor’s NIL deals are not solely focused on financial gain. He has also used his platform to support charitable causes, such as donating a portion of his jewelry collection proceeds to the World Wildlife Fund of Australia ¹.
As the college athletics landscape continues to evolve, it will be interesting to see how Proctor’s NIL deals and endorsement portfolio grow. With his talent on the court and his savvy business sense off the court, Proctor is poised to become a prominent figure in the world of college basketball.
