University of South Carolina and Legends announce new multi-year partnership.
Comprehensive collaboration includes premium seating, ticket sales and philanthropic fundraising for the renovated Williams-Brice Stadium
The University of South Carolina and Legends, a global premium experiences company, today announced a multi-year partnership aimed at enhancing the fan experience at Gamecocks’ sporting events and maximizing the University of South Carolina’s Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating and support ticket sales, and philanthropic fundraising for the renovated Williams-Brice Stadium.
“Legends is the industry leader in elevating the fan experience and creating unforgettable moments. Their expertise will not only enhance how our fans engage with South Carolina Athletics but also drive critical revenue to support our student-athletes and strengthen our pursuit of championships.”As part of the partnership, Legends will support Gamecock Athletics in its efforts to optimize revenue generation and curate experiences for all fans, aligning with the university’s initiative to reimagine William-Brice Stadium. This includes developing and pricing premium products, corporate hospitality, premium seating, and fundraising.
We’re proud to partner with the University of South Carolina on this transformative project to enhance the fan experience at Williams-Brice Stadium. Our team is excited to bring our unmatched expertise supporting new and renovated facilities in college athletics to help reimagine one of college football’s most iconic venues and deliver long-term value for Gamecock student-athletes, fans, and the broader university community.
