In a stunning and history-making move that’s sending shockwaves through the world of college athletics, West Virginia University’s breakout football sensation Jahiem White has just secured a monumental $50 million shoe deal with Nike — the largest endorsement contract ever signed by a college football player.
The announcement, confirmed early Monday morning, has catapulted White into the upper echelon of sports marketing legends, setting a new standard for what’s possible under the NCAA’s evolving Name, Image, and Likeness (NIL) era.
At just 20 years old, White has not only emerged as a game-changer on the field with his explosive speed and unmatched agility but now also stands as a cultural icon off the gridiron. The Nike deal is expected to span several years, with signature cleats, exclusive apparel drops, and media campaigns already in the pipeline. Sources say the first limited-edition “JW1” cleats are slated to release this fall — and sneakerheads are already buzzing.
“This isn’t just a deal — it’s a movement,” said a Nike executive close to the negotiation. “Jahiem represents the future of sports — young, driven, and unapologetically authentic. We’re proud to stand beside him.”
Fans and analysts alike are praising White’s meteoric rise, which now places him in the same conversation as elite professional athletes, even before declaring for the NFL Draft. The deal is also expected to open the floodgates for other top-tier college athletes seeking major endorsement opportunities.
Social media exploded within minutes of the news, with hashtags like #JW50M and #NikeNextGen trending nationwide.
White, in a brief but powerful statement, said: “This is for my family, my team, and every kid who ever dreamed big. Let’s make history.”
One thing is clear: college sports will never be the same again.
Stay tuned — this is only the beginning.
