Texas A&M’s NIL Strategy Expands to Support All Sports Programs
Texas A&M is taking a bold and inclusive approach to Name, Image, and Likeness (NIL) opportunities, expanding its strategy to support student-athletes across all sports—not just high-profile programs like football and basketball. The move positions the university as a national leader in NIL innovation and equity.
Led by Athletic Director Trev Alberts and in partnership with the 12th Man+ Fund, Texas A&M has launched a comprehensive NIL initiative that ensures athletes from every varsity sport—from swimming to softball—have access to branding resources, marketing deals, and financial literacy education. The expansion comes amid growing demand for equal NIL access in collegiate athletics.
“Our goal is to empower all of our student-athletes,” Alberts said in a recent statement. “We want every Aggie—regardless of sport or platform—to have the tools and support to build their brand and prepare for life beyond college.”
The expanded NIL program includes partnerships with local businesses, mentorship opportunities, and access to state-of-the-art content creation facilities. Additionally, the university is rolling out workshops on contract negotiation, social media strategy, and personal finance to help athletes navigate the evolving NIL landscape.
The move has been well received by student-athletes and alumni alike. Several female athletes from the soccer and track teams have already secured local endorsement deals, demonstrating that the initiative is creating real impact beyond the football field.
By embracing a more inclusive NIL model, Texas A&M not only strengthens its recruiting appeal but also reinforces its commitment to holistic athlete development. As the NIL era continues to reshape college sports, the Aggies are proving that innovation and inclusivity can go hand in hand.
In a time when many schools focus resources on only a few marquee names, Texas A&M’s broad-based NIL strategy could serve as a blueprint for programs across the country.
