The Blue Devils are on to the Elite Eight, and March Madness brings everything to the big stage, including some of the quirky, punny and sometimes surprising NIL deals that athletes have. Here, the Blue Zone will be ranking some of the worst, best and punniest NIL deals.
Duke players:
Kyle Filipowski
The sophomore center has had two notable partnerships that began in March, including one with Great Clips and another with Dicks Sporting Goods. His partnership with Dick’s Sporting Goods was related to the promotion of the new “Hey Dude Duke” style shoe that was only on sale at Dick’s. While neither of these are incredibly funny, they are certainly entertaining as Filipowski tosses around a basketball and chooses between things such as, “slam dunk” or “3-pointer.” On Tuesday, Flip even posted a new advertisement in which he himself gets a new haircut at Great Clips. As Filipowski wrote, “the only slam dunk this March Madness is a fresh haircut from Great Clips.”
Jeremy Roach
partnerships, but the best one is by far his partnership with Raid — the insecticide spray. This campaign includes advertisements alongside Baylor point guard Darianna Littlepage-Buggs. It’s a match made in marketing heaven – Buggs and Roach tackling the pest together! Roach and Buggs are making sure that the insects stand no chance – leaving them no choice but to bug out!
Jared McCain
Of all the Duke players, Jared McCain has by far the most partnerships, most likely bolstered by his social media presence on TikTok. It is estimated that the freshman guard has made $1 million in endorsements. This includes partnerships with Champ Sports, RECOVER 180, Crocs and Celcius. Most notably in the past few weeks, McCain has announced partnerships with not only Kim Kardashian’s brand Skims, but also American Eagle. The photoshoot and deal with Skims came as a surprise to many, but may have been effective because the sweatsuits did look extremely comfortable.
Tyrese Proctor
Sophomore guard Tyrese Proctor does not have nearly as many deals as his fellow guard McCain, but his current most prominent deal is with Express, the clothing brand. Proctor does look very put together and dashing in the current advertisements. However, the reasoning behind this exact partnership is not exactly clear. Maybe in the future the Australian will partner with more punny brands — ahem Reese’s Peanut Butter Cups?
Ryan Young
Ryan Young has one unique partnership. That partnership is a floral shop in Allentown Pennsylvania – far outside the realm of Young’s popularity at Duke and formerly at Northwestern. Rich Mar Floral, a family owned company since 1955, is an interesting partnership for a Duke athlete to have, especially due to the small realm of the business. But hey, the marketing worked because the name of the floral company was a question on the ordering test for tenters in K-Ville this past season. If you ever need flowers when in Allentown, you now know where to go.
