Young Returns: Steve Young Accepts Senior Advisory Role with BYU Football Program
In a surprise move that has thrilled Cougar Nation and sent waves through the college football world, Super Bowl XXIX Champion and BYU legend Steve Young is officially returning to his alma mater. Young, who starred at quarterback for the Cougars from 1981 to 1983 before becoming an NFL Hall of Famer with the San Francisco 49ers, has accepted a newly created role within the Brigham Young University football program: Senior Advisor for Leadership and Culture Development.
The announcement was made in a packed press conference at LaVell Edwards Stadium, where Young stood alongside BYU head coach Kalani Sitake and athletic director Tom Holmoe, both of whom praised Young’s unmatched football intellect, spiritual grounding, and passion for mentoring young athletes.
> “This isn’t just about football,” Young said. “It’s about legacy, leadership, and lifting young men. BYU gave me everything. Now it’s my turn to give back—in a deeper, more personal way.”
The position, tailored specifically for Young, will see him serve as a mentor, cultural ambassador, and strategic advisor within the program. He’ll have direct input on leadership training, quarterback development, and NIL education—guiding players not just on the field, but in the boardroom and beyond. Sources say Young will be active during spring practices, weekly film sessions, and select road trips throughout the season, all while maintaining his commitments as a speaker and entrepreneur.
This marks the first time Young has held an official position with the BYU football program since leaving for the USFL in 1984. Despite frequent appearances as an ESPN commentator and guest analyst, Young has long expressed his love for BYU and his desire to be more involved with the next generation of Cougar athletes.
Coach Sitake couldn’t contain his excitement.
> “Having Steve around these players—what a blessing. He’s lived the journey. He understands what it means to be a BYU man on and off the field. His wisdom is a game-changer for this locker room.”
Young, known for his elusive running style and cerebral command of the game, was a Heisman finalist at BYU and still holds multiple program records. Now, decades later, he returns not to throw touchdowns—but to shape mindsets, strengthen spiritual foundations, and instill the grit that defines Cougar Football.
Fan reaction has been overwhelmingly positive. One BYU booster called it “the most meaningful hire in years.” Another fan tweeted, “Steve Young back in Provo? That’s legacy cemented. This is bigger than Xs and Os.”
While Young won’t coach directly or hold a recruiting title, insiders say his presence will be a major asset during campus visits and media appearances. “He’s Steve Young,” one staffer said. “When he talks, kids listen.”
This bold move comes as BYU enters its second full season in the Big 12 Conference, where culture, consistency, and leadership will be key. And now, with a Hall of Famer in their corner, the Cougars may have just secured an off-the-field advantage that few programs can match.
Steve Young is back where it all began—not just to remember history, but to build the future.
