### Selective Scrutiny? Teams Follow A&M’s 2022 Playbook Without the Backlash
In 2022, Texas A&M found itself at the center of controversy, facing widespread criticism for alleged recruiting tactics and roster-building strategies that many deemed excessive or unethical. Fast forward to today, and other programs appear to be employing similar methods—yet without the same level of public outrage or scrutiny. This discrepancy has sparked debate over whether Texas A&M was unfairly singled out or if media narratives selectively apply pressure based on a program’s reputation or conference affiliation.
### The A&M Controversy in 2022
Texas A&M’s recruiting efforts drew national attention when accusations surfaced that the program was leveraging NIL (Name, Image, and Likeness) deals as a tool to secure high-profile commitments. Critics—including rival coaches—suggested that A&M’s recruiting success was not entirely organic, leading to widespread speculation and heated discussions in the college football landscape.
While no concrete evidence of wrongdoing ever emerged, the perception stuck. The Aggies were labeled as pioneers of the NIL-driven recruiting era—a distinction that brought both admiration and criticism. In the aftermath, A&M faced increased scrutiny, with every move dissected under the microscope of public and media skepticism.
### Other Teams Following the Same Playbook
Now, just a couple of years removed from the controversy, other programs are following A&M’s blueprint—using lucrative NIL opportunities, aggressive recruiting tactics, and strategic roster management to build dominant teams. However, the reaction has been noticeably different.
Instead of intense criticism, these programs are often praised for “adaptation” and “savvy recruitment.” Whether it’s powerhouse programs in the SEC, Big Ten, or even the ever-expanding influence of the ACC, many teams have openly embraced the same strategies that once made A&M a target. The difference? They aren’t facing the same backlash.
### Why the Double Standard?
There are several possible explanations for the selective scrutiny:
1. **Media Narratives & Public Perception** – Some programs naturally attract more controversy due to their past reputation. Texas A&M’s rapid recruiting success in 2022
