Reebok Steps Back Into the Sneaker Spotlight with Shaquille O’Neal and Allen Iverson Leading the Charge
Reebok is officially making a high-profile return to the basketball shoe game — and they’re bringing two legends with them. NBA Hall of Famers Shaquille O’Neal and Allen Iverson, both synonymous with some of the brand’s most iconic sneakers from the ’90s and early 2000s, are now guiding Reebok’s push back into the market.
The brand teased its upcoming releases this week, dropping images of sleek, modern designs that nod to its rich heritage while embracing today’s performance and style trends. The buzz was immediate, with fans flooding timelines with comments like “Those look fire!” and “Reebok is back!” 🔥💥
O’Neal, who has been an investor and executive within Reebok’s parent company, expressed excitement about reintroducing the brand to a new generation. “Reebok was part of my DNA as a player. Now it’s about making sure the next wave gets that same energy,” he said.
Iverson, whose Answer and Question lines remain cult favorites, is playing a key role in design and brand direction. “It’s not just about bringing old styles back,” Iverson explained. “It’s about keeping that street-to-court connection alive.”
The move comes as retro basketball fashion is experiencing a major resurgence, with younger fans embracing classic styles and sneaker culture thriving worldwide.
Athletes like Angel Reese have already been spotted in Reebok gear, signaling the brand’s renewed presence not just in the NBA, but across women’s basketball and lifestyle markets as well.
With Shaq’s larger-than-life personality and Iverson’s enduring cultural influence, Reebok’s comeback could be one of the most exciting sneaker stories of the year — and if early reactions are any indication, the court and the streets are ready.
