Ranking BYU Sports by Revenue in Their First Big 12 Season
BYU’s debut season in the Big 12 came with strong financial results, with football leading the way in revenue generation. Here’s a look at how their sports programs rank by revenue and overall financial impact.
1. Football Football is by far BYU’s top revenue-generating sport. It brings in over 60% of the school’s athletic revenue and operates with a healthy profit margin. Ticket sales, media rights, and merchandise drive most of this income.
2. Men’s Basketball Men’s basketball ranks second. It contributes a solid portion to the overall revenue and typically operates at a profit, though it doesn’t match football’s scale. Home game attendance and postseason success help boost its earnings.
3. All Other Sports Other sports, including women’s sports and Olympic sports, generally operate at a financial loss. While important for the university’s athletic profile and Title IX compliance, these programs rely on the success of football and men’s basketball to stay funded.
Ticket Sales BYU generated about $118 million in ticket sales over a recent six-year span, placing them among the top 30 nationally and near the top of the Big 12.
Conference Revenue In their first year in the Big 12, BYU received a partial conference payout of around $18 million. That amount will rise to a full share, estimated around $50 million, by 2025.
Future Outlook BYU’s overall athletic revenue is projected to grow from around $106 million in 2021 to approximately $137 million by 2025. With continued football success and strong fan support, the program is on solid financial footing.
Summary
- Football
- Men’s Basketball
- All Other Sports
BYU’s entry into the Big 12 has been a financial success, with room to grow even more in the coming years.
