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Texas Tech’s New Athlete Payment Plan Raises Big Questions Across College Football Texas Tech has made headlines by announcing a bold move in the college sports worldβ€”launching a massive $55 million plan to pay its student-athletes through a combination of NIL (Name, Image, and Likeness) deals and direct revenue sharing. This move has quickly sparked debate across the college football landscape, with some praising the innovation and others warning of the consequences. The school merged its traditional booster organization, the Red Raider Club, with its NIL collective, the Matador Club, in an effort to streamline funding directly to athletes. This makes Texas Tech one of the first programs to fully embrace the NCAA’s evolving approach to athlete compensation under the new rules set by the House v. NCAA settlement. The payment total rivals salaries of some professional teams, a fact that has caught the attention of programs and fans nationwide. While some applaud Texas Tech for stepping into a new era and giving players more financial opportunity, others are concerned about what it means for fairness, recruiting, and the spirit of college athletics. Critics argue that the move could lead to an arms race among schools, where success is determined more by funding than tradition or coaching. Questions have also been raised about how these funds will be spread across all sports and how this model will align with Title IX compliance. Supporters believe Texas Tech is simply adapting to the future, where athletes will be treated more like employees than amateurs. As more schools consider similar models, the Red Raiders could be setting the tone for what major college football programs might look like in just a few years. One thing is clear: Texas Tech’s decision is changing the conversation, and the rest of college football is now paying attention.

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Canady made history as the first college softball player to sign a seven-figure NIL dealβ€”a groundbreaking $1β€―million deal upon transferring to Texas Tech, followed by another $1.2β€―million renewal . These contracts shattered ceilings in women’s sports, signaling a seismic shift in athlete compensation. The Wall Street Journal notes her landmark deal prefigured sweeping NCAA reforms, with future caps potentially diminishing such outsized dealsβ€”but Canady proved her worth both on and off the field .

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