In February, Jaxson Dart broke the NIL record, becoming the first college player to sign a deal with a private jet company, Nicholas Air. It is a private aviation company founded in 1997 and headquartered in Oxford, Mississippi. Per the deal done by sports marketing agency ESM, Dart can enjoy the service of the company’s jets for “travel, training, and philanthropy.” Jaxson Dart finished last season with a 65.1 completion percentage, 3,364 yards, 23 TDs, and five interceptions in 13 games. His hype at Ole Miss also comes from the fact that he’s the only quarterback in the program to throw for 350 yards in a bowl game. He surpassed that mark twice by completing 379 yards and 361 yards in 2023 and 2022, respectively. The upcoming season will be a potentially successful season for Dart, who ESPN ranked as the top-six quarterback in college football for 2024.Ole Miss quarterback Jaxson Dart has made NIL history, becoming the first college athlete to sign with a private jet company
