AJ Dybantsa, the top-ranked basketball recruit in the class of 2025, has seen his On3 NIL valuation rise to $4.1 million, marking a significant increase of $274,000. This surge reflects his growing prominence as he prepares to join BYU’s men’s basketball program .
Dybantsa’s total NIL package is reportedly valued between $5 million and $7 million, encompassing base compensation and endorsements from major brands like Nike and Red Bull .
His decision to commit to BYU over traditional basketball powerhouses such as North Carolina, Kansas, and Alabama was influenced by the program’s NBA-aligned development approach under head coach Kevin Young. Young’s experience coaching NBA stars like Kevin Durant and Devin Booker played a pivotal role in attracting Dybantsa to Provo .
With Dybantsa’s commitment, BYU is poised to make a significant impact in the Big 12 Conference, combining elite talent with a strong NIL infrastructure. 
