New Era: Texas Tech Unveils $5.7 Billion Jones AT&T Stadium Renovation — A Monumental Leap in College Football Excellence
Lubbock, TX — In a move that redefines the very foundation of college football infrastructure, Texas Tech University has officially unveiled its record-shattering $5.7 billion renovation of Jones AT&T Stadium, setting a new global benchmark for stadium innovation, luxury, and fan engagement.
Dubbed the most ambitious stadium transformation in NCAA history, the renovation includes:
Expanded seating capacity now exceeding 100,000, rivaling the size of the largest stadiums in the world.
Ultra-premium luxury suites and skyboxes, featuring floor-to-ceiling glass views, concierge services, and private gourmet dining.
360-degree LED jumbotron system, creating an immersive experience with real-time replays, graphics, and interactive content.
AI-powered fan services, including facial-recognition ticketing, real-time analytics, and robotic concession delivery.
Eco-friendly design, powered entirely by solar energy and equipped with the latest sustainability features.
Athletic Director Kirby Hocutt called it “a bold, future-focused investment in the heart of West Texas — where football is more than a game, it’s a way of life.”
The revamped stadium also features the first-ever “Fan Innovation District”, where students and fans can interact with emerging technologies, e-sports platforms, and mixed-reality experiences.
Texas Tech Head Coach Joey McGuire added, “Our program has always been about grit, pride, and vision. This stadium gives us the tools to attract the best, compete with the best, and give our fans something they’ll never forget.”
With this historic upgrade, Jones AT&T Stadium isn’t just a venue — it’s now a global landmark in sports entertainment, signaling a new era for the Red Raiders and the future
