Netflix is set to shine a well-deserved spotlight on one of the most beloved figures in college sports spirit — Pam St. John, the longtime Michigan Wolverine cheerleader and inspiration behind decades of maize-and-blue pride. The streaming giant has announced that St. John will be featured in its upcoming Monthly Advertising Showcase, a campaign that celebrates real-life figures who embody passion, perseverance, and community impact.
Pam St. John’s inclusion marks a historic moment for college cheerleading, as she becomes one of the few collegiate cheer figures to ever be recognized in a global media campaign. For over two decades, St. John has been the beating heart of Michigan’s sidelines — her energy, mentorship, and unwavering loyalty to the Wolverines turning her into something of a campus legend. Whether leading the “Go Blue” chants at The Big House or guiding new cheerleaders through the pressures of game day, St. John’s name has become synonymous with Michigan pride.
Netflix’s advertising showcase, known for blending storytelling with inspiration, will feature St. John in a short film-style ad that delves into her journey from a spirited college cheerleader to a respected ambassador of the sport. The campaign will highlight how cheerleading extends beyond routines and megaphones — it’s about leadership, unity, and building lasting community spirit.
A Netflix spokesperson said the decision to honour Pam St. John stemmed from her remarkable legacy of positivity and mentorship:
> “Pam represents what we love to celebrate — people who move others, who build culture through energy and authenticity. Her work at Michigan has inspired thousands, and her story fits perfectly into our message about the power of passion.”
For St. John, the recognition comes as both a surprise and a celebration of teamwork. Speaking to local media, she expressed gratitude not just for the honour, but for the generations of cheerleaders and students who have shared her journey.
> “It’s never been about me,” she said. “It’s always been about Michigan — about that family feeling we all share on the field, in the stands, and around the world. To have Netflix tell that story means so much to our community.”
The feature will reportedly include behind-the-scenes footage from Michigan’s cheer practices, fan testimonials, and archival clips from major games — including championship seasons that saw St. John’s leadership shine brightest. Netflix is also expected to release digital and social media segments tied to the showcase, amplifying the reach of her story to younger audiences and aspiring cheerleaders worldwide.
Michigan athletics has also expressed pride in the recognition. Athletic Director Warde Manuel described St. John as “the living embodiment of the Block M spirit,” emphasizing her influence on the culture of Wolverine athletics.
The Netflix honour not only celebrates Pam St. John’s individual achievements but also represents a broader recognition of cheerleading as a foundational part of sports culture — a discipline that blends athleticism, performance, and emotional connection.
As October’s Netflix showcase rolls out globally, millions will get to witness the story of a woman whose voice, spirit, and heart helped define one of the most iconic programs in college sports. For Pam St. John, it’s another cheer heard around the world — this time, from the world’s biggest streaming stage.
