In a historic and trailblazing moment for women’s sports, the LSU Tigers women’s basketball team has announced a groundbreaking partnership with PlayStation, one of the most iconic names in gaming and entertainment. This landmark collaboration not only elevates the LSU program to new heights but also signifies a transformative step forward for collegiate athletics, particularly women’s basketball. As part of the deal, the LSU Tigers will be featured on the cover of the upcoming 2026 Basketball video game — a first for any college team, men’s or women’s, in video game history.
This unprecedented move places the LSU Tigers at the center of a broader cultural shift recognizing the power, influence, and excellence of women’s sports. The decision to spotlight a collegiate women’s team on a global gaming platform speaks volumes about how far women’s athletics have come — and where it’s headed.
Over the past few seasons, the LSU Tigers women’s basketball program has emerged as a dominant force in NCAA Division I basketball. Under the leadership of Coach Kim Mulkey and powered by standout athletes, LSU has redefined excellence on the court. Their success, both in terms of wins and cultural impact, has captured the imagination of fans across the country. With packed arenas, growing television audiences, and a dedicated social media following, the Tigers have become a model of what collegiate sports can aspire to — competitive, marketable, and empowering.
The PlayStation partnership extends beyond just a game cover. It includes exclusive in-game content, behind-the-scenes features, and promotional campaigns that will spotlight the individual players and the legacy of LSU’s program. The cover art will feature iconic moments, dynamic visuals, and representations of the team’s unity, resilience, and championship mindset. This visibility introduces the athletes to a broader global audience and opens doors to future endorsement and NIL (Name, Image, Likeness) opportunities.
Moreover, this collaboration sets a new standard for how brands can work with collegiate programs to push boundaries and inspire future generations. It sends a clear message: women athletes deserve the same recognition, platform, and celebration as their male counterparts.
Fans, alumni, and advocates of women’s sports have celebrated the announcement, hailing it as a victory not only for LSU but for the entire landscape of college athletics. Social media buzzed with praise, and many industry experts believe this move could pave the way for more collegiate women’s teams to receive mainstream commercial opportunities.
Ultimately, the LSU Tigers women’s basketball team is not just making history — they are shaping the future. Their partnership with PlayStation is a testament to the power of sport to inspire change, elevate voices, and break down barriers. It’s a win for women’s sports, college basketball, and everyone who believes in the power of representation.
