The Golden Hands and the Golden Brand: Jeremiah Smith’s New NIL Deal Cements His Ascendancy…
Jeremiah Smith, the electrifying freshman wide receiver for the Ohio State Buckeyes, has solidified his status as a rising star both on and off the field with a groundbreaking Name, Image, and Likeness (NIL) deal. In September 2024, Smith became the first college football player to sign an endorsement deal with Red Bull, marking a significant milestone in the evolving landscape of collegiate athletics and athlete branding .
A Historic Partnership
Red Bull’s decision to partner with Smith represents its inaugural foray into college football endorsements. This multi-year agreement not only underscores Smith’s exceptional talent but also his burgeoning influence as a marketable athlete. His impressive on-field performance—amassing 211 receiving yards and three touchdowns in his first two games—coupled with a robust social media presence, has made him an attractive figure for major brands .
Expanding NIL Portfolio
Beyond Red Bull, Smith’s NIL portfolio has expanded to include partnerships with prominent companies such as Nintendo, Epic Games, Lululemon, Battle Sports, Ricart Automotive, and American Eagle Outfitters . These deals have propelled his NIL valuation to an estimated $4 million, positioning him among the top earners in college football .
On-Field Excellence
Smith’s freshman season was nothing short of spectacular. He recorded 76 receptions for 1,315 yards and 15 touchdowns, earning All-American honors and playing a pivotal role in Ohio State’s national championship run in the inaugural 12-team College Football Playoff . His dynamic playmaking ability has drawn comparisons to NFL greats and established him as a leading figure in college football.
A Blueprint for Future Athletes
Jeremiah Smith’s trailblazing NIL deal with Red Bull sets a precedent for future collegiate athletes, illustrating the potential for significant brand partnerships early in their careers. As the NIL landscape continues to evolve, Smith’s success story serves as a blueprint for leveraging athletic prowess and personal branding to achieve substantial off-field opportunities.
