Dwyane Wade has been waiting for this moment. No, not the 2025 Met Gala, which focuses on “Superfine: Tailoring Black Style,” or taking a stroll down the blue carpet with his gorgeous wife wearing head-to-toe Prada to match the dress code of Tailored for You – though he describes both of those moments as “a huge deal and one of my favourite events of the year.” Both of these things just happen to culminate at the moment he can finally share some big news: the retired basketball phenom is the new face of iconic fragrance Aramis
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I’m an everyday fragrance wearer,” Wade tells me days before the Met. “It’s wash my face, brush my teeth, put fragrance on. I want other people to have a memory of me through scent.
Tonight, he’s finishing off his white embellished tuxedo outfit with a spritz – or three – of Aramis. “It’s always been a dream of mine to be in a fragrance campaign,” he reflects. Now, at 43 years old, his time has come. “I’ve been taking off my shirt for years, trying to get people to notice me!”His first scent – one he shared with his brothers and father growing up in Chicago – was the iconic Cool Water cologne. “Watching my father put it on showed me how important fragrance is and that it was really special.” Since then, Wade has won just a few NBA Championships, along with becoming a father and winning an Olympic medal
