Each year, athletic departments report their annual revenues and expenses to the US Department of Education. It is required per the Equity in Athletics Disclosure Act. Those revenues and expenses become public one year later on the US Department of Education website.
BYU’s first season in the Big 12 was from 2023-2024. Therefore, BYU’s financial disclosures from their inaugural year in the Big 12 are just now becoming public information. Financially speaking, BYU did very well considering the circumstances. More on the circumstances in a moment. BYU ranked 7th out of 16 Big 12 schools in revenue generated.
Revenue for Big 12 Schools 2023-2024
Kansas – $215M
Baylor – $148M
Colorado – $147M
TCU – $142M
Arizona – $139M
Oklahoma State – $132M
BYU – $130M
ASU – $127M
Texas Tech – $115M
Utah – $112M
Kansas State – $106M
West Virginia – $106M
Iowa State – $101M
Houston – $99M
UCF – $93M
Cincinnati – $90M
In BYU’s first year, they received a partial revenue distribution from the Big 12 conference. What does that mean in terms of dollars? BYU received $18 million from the Big 12 according to reports. That would leave $39.8 million for the original Big 12 schools. Had BYU earned a full revenue distribution from the conference, it would have been one of the top two or three schools in terms of revenue generated.
The partial revenue arrangement was intended to be temporary. Once the new media contract kicks off in 2025, BYU will receive a full revenue share (same goes for UCF, Houston, and Cincinnati). Of the four schools that joined in 2023, BYU generated at least $30M more in revenue than its newcomer peers.
