Gatorade Launches New Ad Featuring Cooper Flagg, Juju Watkins, and Paige Bueckers
Gatorade, the iconic sports drink brand, has taken a bold step in its latest marketing campaign by showcasing three of the most promising and influential young athletes in the world today. The brand’s new advertisement features high school basketball phenom Cooper Flagg, WNBA-bound standout Juju Watkins, and former NCAA champion Paige Bueckers, forming a powerhouse trio that represents the future of sports.
Gatorade’s move to include these rising stars in its campaign is a clear reflection of its commitment to supporting the next generation of athletes, as well as its ongoing efforts to connect with younger, more diverse audiences. Flagg, Watkins, and Bueckers are not only elite athletes but also role models who inspire their peers through their dedication, talent, and perseverance.
Cooper Flagg: The Next Big Thing in Basketball
Cooper Flagg, the 6’8″ forward from Maine, has been a basketball sensation for years. Known for his versatility, athleticism, and defensive prowess, Flagg has captivated the attention of scouts and basketball fans alike. He recently earned the title of the best high school basketball player in the United States and has garnered interest from some of the most prestigious college programs in the country.
Flagg’s inclusion in the ad is a testament to his rising star power. At just 17 years old, he’s already been compared to NBA legends, and many predict he’ll be a top pick in the 2026 NBA Draft. His appearance in the ad speaks to Gatorade’s recognition of young athletes who have the potential to shape the future of their respective sports.
Juju Watkins: Dominating the Court and Beyond
Juju Watkins, a 6’2″ guard from California, is another key player in this new Gatorade ad. The Sierra Canyon star is widely considered one of the best high school basketball players in the country and is projected to dominate the college game before entering the WNBA. Watkins’ game is defined by her exceptional skill set, including her scoring ability, court vision, and leadership.
In 2023, Watkins led her team to a national championship, while also winning the prestigious Naismith High School Girls’ Player of the Year award. Her influence stretches beyond the basketball court, as she is an advocate for women’s sports and gender equality. By including Watkins in this ad, Gatorade continues its tradition of celebrating female athletes who break barriers and inspire others to follow in their footsteps.
Paige Bueckers: A Champion with Resilience
Paige Bueckers, the UConn star who made waves in the NCAA before her injury setbacks, is another powerhouse featured in the campaign. Bueckers was widely considered the best player in women’s college basketball before suffering an ACL injury in 2022. However, her resilience and determination to come back stronger have made her an inspiration to athletes of all genders and ages.
Her partnership with Gatorade is a nod to her enduring legacy in the sport. Bueckers’ journey, marked by both triumph and adversity, aligns perfectly with Gatorade’s message of perseverance and resilience. Her inclusion in the ad is a reminder of the importance of mental and physical strength, and how these qualities contribute to achieving greatness, no matter the obstacles.
The Power of Gatorade’s Message
By bringing together Flagg, Watkins, and Bueckers, Gatorade delivers a powerful message of perseverance, teamwork, and the relentless pursuit of greatness. The ad underscores how athletes from diverse backgrounds and sports share common values—hard work, resilience, and an unwavering commitment to improving their craft.
As Gatorade continues to evolve and tap into the growing influence of young athletes, this campaign serves as a testament to the brand’s commitment to inspiring the next generation of sports stars. With Cooper Flagg, Juju Watkins, and Paige Bueckers leading the charge, Gatorade is ensuring its place as a true partner in athletic success.
