Following Brigham Young University’s formal announcement elevating Santiago to the position of Athletic Director (A.D.), social media platforms quickly became a hub of discussion, celebration, and reflection. The decision marked a significant moment in the university’s athletic history, and those who have been closely tied to BYU athletics—past and present—were quick to voice their thoughts.
Santiago’s promotion comes at a crucial time for BYU, as the university continues to adjust to the challenges and opportunities of competing in the Big 12 Conference. His deep roots within the institution, along with his experience and vision, have earned him widespread respect among colleagues, athletes, and fans. Many believe his leadership will help ensure that BYU not only competes at a high level but also stays true to its mission and values.
Notable former athletes, coaches, and administrators took to platforms like X (formerly Twitter), Instagram, and LinkedIn to share their excitement and support for Santiago. Some shared personal anecdotes, reflecting on their experiences working with him and his influence on the athletic department. Others praised his work ethic, integrity, and commitment to student-athletes.
One former BYU football player wrote, “Couldn’t be happier for Santiago. His passion for BYU and his belief in its mission have always been unmatched. The program is in great hands.” A former women’s volleyball coach echoed similar sentiments, calling Santiago “a thoughtful leader who listens, cares deeply, and gets things done.”
Even members of the wider collegiate athletics community chimed in. Santiago’s appointment drew congratulations from peers at other universities, signifying the level of respect he commands in the field. A Big 12 administrator commented, “BYU made an excellent choice. Santiago understands what it takes to thrive in this conference, and he has the strategic mind to lead effectively.”
Students and fans, too, expressed their excitement. Many praised BYU for choosing someone from within who understands the culture and unique identity of the university. “He knows who we are and what we stand for,” one fan posted. “This is more than just wins and losses—it’s about building a program that reflects our values.”
In interviews following the announcement, Santiago emphasized his commitment to enhancing the student-athlete experience, increasing resources for competitive success, and fostering unity across all sports programs. He also stressed the importance of maintaining BYU’s identity in the rapidly changing world of collegiate athletics.
This leadership change feels like a natural progression for BYU athletics. Santiago has long been considered a rising figure in the department, and his promotion is being seen not just as a reward for past performance but as a strategic investment in BYU’s future.
As the buzz continues online, one thing is clear: Santiago’s appointment as BYU’s Athletic Director has struck a chord with those who care deeply about the program. It’s a new chapter—one filled with optimism, trust, and a shared belief in what’s possible under his leadership.
