Elbow, Apple, Carpet, Saddle, Bubble: How Five Words Made J Batt Michigan State’s Next AD
In a surprising and somewhat unconventional turn of events, J Batt’s path to becoming Michigan State University’s next Athletic Director involved five seemingly unrelated words: elbow, apple, carpet, saddle, and bubble. While they may sound more like entries on a kindergarten spelling list than the keys to landing a top-tier administrative position, these words revealed something deeper about Batt’s character — and may have sealed the deal for the MSU search committee.
The story begins during Batt’s final round of interviews with Michigan State’s athletic department and university leadership. In an effort to assess adaptability, critical thinking, and communication skills under pressure, the committee introduced a curveball: “Use the following five words in a short, impromptu speech about leadership in college athletics — elbow, apple, carpet, saddle, and bubble.”
Some candidates faltered. Batt thrived.
In less than two minutes, he launched into a metaphor-rich, inspiring message that captivated the room. “Leadership,” he began, “is like the elbow — flexible and strong, allowing you to guide your team even when things bend unexpectedly. Like an apple, it must be rooted in growth and nourishment, always feeding the program and its people.”
He continued, “At times, leadership demands we get down on the carpet — close to the ground, where real work happens. It’s not always glamorous, but it’s where the foundation is built. We also need the saddle — the ability to steer, ride through storms, and carry weight with poise.”
And finally, he concluded: “Athletics can feel like a bubble — high pressure, insular, and at risk of bursting. But when that bubble is handled with care, transparency, and vision, it becomes a space where greatness thrives.”
What could have been a gimmick turned into a defining moment. Batt’s ability to think on his feet, weave disparate elements into a coherent vision, and deliver with confidence showcased exactly the kind of modern, agile leadership Michigan State was seeking.
While Batt brings a strong résumé — including time as Alabama’s Executive Deputy AD and years of experience in development and operations — it was this creative challenge that gave the committee a rare, unscripted glimpse into how he handles unpredictability.
In the end, five random words helped tell a story about the right leader at the right time. Michigan State believes they’ve found that in J Batt.
