Despite the prestige of joining one of the sport’s biggest powerhouses and the financial incentive that would’ve made him one of the highest-paid assistants in college football, Murray chose loyalty over the lure of money.
In a short but powerful statement released by Oklahoma Athletics, Murray made his feelings clear:
> “The Sooners isn’t just a job—it’s a mission. The culture we’ve built here, the people, the players—this is where I want to be. The rivalry means everything, and I’d rather be on the right side of it.”
For Sooner fans, this wasn’t just about turning down a job—it was about preserving the spirit of the program. Murray, a former OU star himself, has built a strong reputation not only as a coach but as a mentor, helping develop one of the most respected running back units in the nation.
The news sparked an outpouring of support online, with fans praising him for sticking with the team, especially in an era where coaching moves are increasingly driven by money and clout.
One fan wrote, “That’s Sooner DNA right there. DeMarco isn’t just coaching—he’s leading with heart.”
Another said, “He turned down Michigan for us. That’s a guy I want leading our backs every Saturday.”
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🏟 Discussion time:
What does DeMarco Murray’s decision say about OU’s program culture?
Do you think more coaches should prioritize loyalty over money in today’s college football landscape?