In the dynamic world of Name, Image, and Likeness (NIL) deals, fortunes can rise and fall as swiftly as a basketball in flight. Cooper Flagg, the Duke freshman phenom, is having his moment in the spotlight, a meteoric rise akin to a perfectly executed alley-oop.With a $4.3 million NIL valuation, he now holds the top spot in college basketball and fifth overall in the NIL 100 rankings. This rise, marked by a $126,000 jump in early 2025, has propelled Flagg past LSU gymnastics star Olivia Dunne, long the face of NIL success.
As Flagg ascends, Dunne’s grip on the throne loosens—a reminder that in this competitive arena, nothing is permanent. The question now is whether Flagg’s dominance will solidify or if other stars will reclaim the spotlight.Cooper Flagg’s NIL rise reshapes the market, surpassing Olivia Dunne and Hunter Dickinson.Flagg’s rise comes as the NIL market continues to reshape the narrative of college sports. While he climbs, other stars have seen declines. Olivia Dunne, once synonymous with NIL success, now finds herself trailing. Though her valuation remains a formidable $4.2 million, Flagg’s ascension underscores a shift in public attention and market dynamics
