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On June 22, 2025, Washington Commanders managing partner Josh Harris made an eye-popping investment at Fanatics Fest in New York City, paying $500,000 for a Jayden Daniels rookie card—an astounding record for any Daniels collectible . The ultra‑rare 2024 Panini Prizm Black Finite 1-of-1 rookie card, graded BGS 9.5, was unveiled during a live “card face-off” featuring Harris, Fanatics CEO Michael Rubin, and Daniels himself. The moment marked one of the most headline‑grabbing memorabilia transactions in recent memory .
Harris plans to prominently display the card at the team’s home stadium—Northwest Stadium in Landover, Maryland—offering Commanders fans a tangible connection to the young quarterback’s meteoric rise . Daniels, selected second overall in the 2024 draft, emerged as the Offensive Rookie of the Year and led Washington to the NFC Championship Game, earning widespread acclaim for his dual-threat playmaking.
This half‑million‑dollar purchase speaks volumes about both Daniels’s skyrocketing star power and the expanding cultural cachet of sports collectibles. It follows other headline sales—like a Paul Skenes 1-of-1 card fetching $1.11 million—highlighting a trend toward showcasing rare memorabilia publicly rather than keeping them hidden in private vaults .
By making this bold acquisition, Harris underlines his belief in Daniels as a franchise cornerstone—and his willingness to leverage unconventional fan engagement. The purchase signals not just a financial play, but a pointed statement: in today’s sports economy, icons emerge as much from playoff performances as from the collectibles they insp
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