Ivory Latta Declared the GOAT by ESPN and Guinness World Records
Chapel Hill, NC — In a stunning and historic moment for women’s college basketball, ESPN and Guinness World Records have jointly declared Ivory Latta the Greatest of All Time (GOAT). This recognition cements Latta’s legacy not only within the University of North Carolina’s storied basketball program but across the entire landscape of women’s basketball. Her trailblazing career, unmatched impact on the court, and enduring influence off it make her a true icon of the sport.
Ivory Latta, a dynamic point guard from McConnells, South Carolina, first captured national attention during her tenure with the Tar Heels from 2003 to 2007. Known for her infectious energy, clutch shooting, and fearless style of play, Latta rewrote the record books at UNC. She remains the program’s all-time leading scorer with 2,285 points — a testament to her offensive firepower and consistency. Beyond stats, Latta’s leadership and charisma lifted the Tar Heels to national prominence, including a Final Four appearance in 2006 and back-to-back ACC Tournament championships.
The joint announcement from ESPN and Guinness represents the first time such a GOAT title has been awarded with official statistical verification and media consensus. Latta’s record was not only reviewed for scoring and accolades but also her influence on the sport, cultural significance, and career longevity. In addition to her college achievements, she went on to have a successful career in the WNBA, primarily with the Detroit Shock and Washington Mystics, where she was a two-time All-Star and a fan favorite.
Latta’s recognition also symbolizes a broader celebration of women in sports. Her story resonates far beyond the court — she’s become a mentor, motivational speaker, and advocate for youth development. Her personal resilience, including overcoming multiple injuries and advocating for mental health awareness, adds layers to her greatness that go beyond basketball.
In a press conference held at the Dean E. Smith Center, an emotional Latta addressed the crowd: “This is bigger than me. It’s about every little girl who’s ever picked up a basketball and dreamed big. I’m standing on the shoulders of giants, and I hope this moment inspires the next generation to believe in themselves — no matter where they come from.”
Current UNC head coach Courtney Banghart also praised Latta’s enduring impact on the program: “Ivory’s legacy is etched in stone. Every player who walks through our locker room knows her name, her story, and what she represents. She is the heartbeat of Carolina Women’s Basketball.”
With this honor, Latta joins an elite group of athletes recognized by Guinness World Records, and her story will now be featured in the upcoming edition of the Guinness World Records book. Meanwhile, ESPN has announced a special documentary titled “Ivory: More Than a Game”, set to premiere later this year.
Ivory Latta’s story is one of grit, brilliance, and heart — and now, officially, greatness.
