CBS SPORTS HAILS JAMES FRANKLIN AS COLLEGE FOOTBALL’S MOST IMPORTANT COACH.
UNIVERSITY PARK, Pa. — Penn State head coach James Franklin is drawing national attention once again, this time earning high praise from CBS Sports, which labeled him “the most interesting — and important — coach in college football.”
The recognition comes as Franklin continues to elevate the Nittany Lions into perennial national contenders, building a program defined by consistent top-10 recruiting classes, New Year’s Six bowl victories, and a growing presence in the College Football Playoff conversation.
A Leader in the Spotlight
CBS analysts highlighted Franklin’s unique ability to blend on-field success with off-field impact. His emphasis on culture, player development, and recruiting reach has positioned Penn State as one of the few programs capable of challenging the dominance of traditional powers like Alabama, Georgia, and Ohio State.
“James Franklin steps to the plate as the most interesting — and important — coach in college football,” the network’s report noted. “What he does at Penn State could reshape the balance of power in the sport.”
Why Franklin Matters Now
With the Big Ten expanding and the College Football Playoff moving to a 12-team format, Franklin’s leadership is seen as crucial to Penn State’s ability to break through and consistently contend for championships. His aggressive approach to NIL, facility upgrades, and national recruiting has kept the Lions in step with college football’s rapidly changing landscape.
Building a Legacy
Since taking over in 2014, Franklin has delivered three 11-win seasons, a Big Ten championship, and multiple New Year’s Six bowl wins, restoring Penn State to the national stage. Beyond the numbers, he has earned praise for his player-first philosophy and his ability to unite the program’s rich traditions with modern demands.
For Penn State fans, CBS’s words are more than just praise — they are validation of what many in Happy Valley already believe: James Franklin isn’t just building a contender, he’s shaping the future of college football itself.
