BREAKING NEWS: CAM COLEMAN TURNS DOWN $10 NIL OFFER, CHOOSES AUBURN LOYALTY OVER FORTUNE…
Auburn, AL — July 23, 2025
In a jaw-dropping move that has stunned the college football world, Auburn Tigers’ star wide receiver Cam Coleman has reportedly turned down a combined $17.8 million in NIL offers to remain on The Plains — citing loyalty, legacy, and love for the Auburn family.
Sources close to the program confirm that two major college football powerhouses — believed to be Texas and Ohio State — each offered Coleman record-setting NIL packages: one at $10 million, including equity in a national sportswear brand, and the other at $7.8 million tied to media and tech endorsements.
> “This isn’t just a school,” Coleman said in a private locker room speech, later shared by teammates on social media. “This is home. I didn’t come to Auburn to chase money — I came to build something that lasts.
The statement has already gone viral, trending as #AuburnLoyalty across X (formerly Twitter), TikTok, and Instagram.
🔥 A Bold Move in the NIL Era
In an era where top college athletes are flipping schools for million-dollar NIL deals, Coleman’s decision is being hailed by fans and analysts as a rare act of integrity and team-first mentality. ESPN analyst Rece Davis called it “the most selfless move in modern college football.”
> “Cam Coleman just rewrote the playbook,” said Auburn head coach Hugh Freeze. “In a time when everybody’s chasing the bag, he chose the bond.”
🏈 What This Means for Auburn
Coleman’s return cements Auburn’s offense as one of the most dangerous in the SEC for 2025. Paired with dual-threat QB Keilon Brown and star RB Jarquez Hunter, Coleman gives Auburn a legitimate shot at an SEC title — and possibly a playoff berth.
Behind the scenes, the On To Victory NIL collective is working on expanding local and legacy-based endorsement opportunities for Coleman, centered around community impact and post-career positioning.
🗣️ Fans React
“You’re a legend already. War Eagle forever.” — @TigerBlood25
“He turned down $10M? Build this man a statue outside Jordan-Hare now.” — @BoKnowsAuburn
📈 Legacy Over Riches
Whether this sets a new tone in college athletics or remains a one-off story of personal values, Cam Coleman has made it clear: some things are worth more than millions.
> “I’m not done here,” Coleman said. “Auburn believed in me first. I’m going to finish what we started.”
