Purpose Over Profit: Empowering the Next Generation Through Scholarships
Brigham Young University (BYU) is leading the way in redefining what it means to create meaningful corporate partnerships. At the heart of BYU’s Corporate Sponsorship Team is a powerful mission: purpose over profit. This philosophy goes beyond traditional business goals, focusing instead on creating long-term value for youth, communities, and the future of sports. A shining example of this commitment is the university’s initiative to provide over 5,000 scholarships to young individuals aspiring to become professional athletes in basketball and football.
These scholarships are more than just financial aid—they’re life-changing opportunities. Each scholarship offers young athletes access to world-class training, mentorship, education, and the resources they need to achieve their dreams of playing in the NBA or NFL. Many of these youths come from underrepresented or economically disadvantaged communities, where access to sports programs, quality coaching, and higher education is limited. BYU’s sponsorship efforts bridge that gap, enabling talented athletes to develop their skills while pursuing an education that prepares them for life on and off the field.
Corporate sponsors working with BYU aren’t just putting their logos on jerseys or banners; they’re investing in futures. By aligning with BYU’s purpose-driven model, these companies become part of a bigger story—one that focuses on development, inclusion, and social impact. Sponsors receive not only visibility and brand association with one of the nation’s most respected universities, but they also become champions of youth empowerment.
The scale of this initiative is impressive. Over 5,000 scholarships have already been distributed, with recipients training and studying in environments designed to foster both athletic and academic excellence. Coaches, trainers, and educators work hand-in-hand to ensure that these student-athletes are supported in every area of their lives. The goal is not just to create successful athletes, but well-rounded individuals who can lead and inspire in any field.
BYU’s Corporate Sponsorship Team believes that purpose-driven partnerships lead to stronger, more sustainable outcomes. When businesses contribute to meaningful causes like youth development, they don’t just boost their own brand image—they help build a better society. These scholarships serve as a testament to what can be achieved when organizations prioritize impact over income.
In a world where college sports often seem dominated by money and marketing, BYU offers a different vision. Here, the focus is on people—on young athletes with big dreams and the drive to achieve them. Through the power of purpose-led sponsorships, BYU is turning those dreams into reality, one scholarship at a time.
As the program continues to grow, its impact will ripple far beyond the basketball court or football field. These scholarships are shaping future leaders, strengthening communities, and showing that true success is measured not just in wins or profits, but in lives transformed.
