BYU HIRES TRAVIS HANSEN AS SENIOR ASSOCIATE AD OVER NIL & REVENUE SHARE, IN A MAJOR MOVE TO BOLSTER ITS POSITION IN
In a major move to bolster its position in the evolving landscape of college athletics, Brigham Young University (BYU) has announced the hiring of former basketball standout Travis Hansen as Senior Associate Athletic Director over NIL and Revenue Share.
A legend on the court and a proven leader off it, Hansen returns to his alma mater to guide one of the most critical aspects of modern college sports: navigating the fast-paced world of Name, Image, and Likeness (NIL) and ensuring student-athletes benefit fairly in the new era of revenue sharing.
> “This is personal,” Hansen said in a statement. “BYU gave me everything. Now, it’s my turn to help build a system where our athletes win both on and off the field.”
Business Meets BYU Mission
Nicknamed “The Thriller” during his playing days, Hansen has since built an impressive résumé as an entrepreneur, philanthropist, and mentor. His appointment reflects BYU’s aggressive push to stay competitive—without compromising its core values.
> “We’re not here to chase trends,” said BYU Athletic Director Tom Holmoe. “We’re here to lead with purpose. Travis is uniquely equipped to help us do that.”
Hansen’s role will include:
Structuring and overseeing NIL partnerships with integrity
Guiding student-athletes through personal brand development
Coordinating revenue-sharing models that align with BYU’s values
Working closely with donors, corporate sponsors, and alumni
Cougar Nation Reacts: “Perfect Fit for the Future”
Fans and former teammates celebrated the news across social platforms, many calling it a “power hire” and praising Hansen’s mix of athletic credibility and business acumen.
> “Travis Hansen is a walking masterclass in leadership,” one fan posted. “Who better to mentor our athletes through this new frontier?”
A New Era of Empowerment
BYU has consistently emphasized ethical leadership and faith-centered development. With Hansen now leading the charge in NIL and revenue strategy, the Cougars are sending a clear message: You can compete at the highest level and still stay true to your principles.
🏀 From BYU Star to Strategic Architect—Hansen’s Homecoming Sets the Tone for Tomorrow
With Travis Hansen back in Provo, Cougar athletes are in capable hands as they navigate the business of modern college sports—with character, clarity, and Cougar pride leading the way.
