BYU Football Enters ‘Rare Air’ Under Sitake’s Leadership
As BYU continues its evolution into a major player in college football, head coach Kalani Sitake is leading the program into what many are calling “rare air.” With momentum on their side and entry into the Big 12 Conference now solidified, the Cougars are setting their sights higher than ever—especially in the ultra-competitive world of recruiting.
For years, BYU’s recruiting strategy focused largely on regional talent and players who aligned with the university’s culture. Now, with increased national exposure, access to Power Five competition, and enhanced resources, BYU is boldly entering the recruiting landscape for top-tier talent. Sitake’s leadership has been central to this transformation.
“We’re no longer just trying to compete—we’re trying to dominate,” a BYU assistant coach recently said. “Kalani has made it clear: we can bring in elite athletes and still stay true to who we are.”
Sitake’s approach balances ambition with authenticity. He’s targeting athletes who can succeed at a high level on the field while thriving in BYU’s faith-based environment. The results are beginning to show. Several high-profile recruits have listed BYU among their top schools, and recent transfer portal additions have brought NFL-caliber talent to Provo.
Facilities are also improving, and NIL opportunities—though more modest than in some other Power Five programs—are becoming more organized and attractive. Sitake is making sure BYU is not left behind in the evolving college football ecosystem.
Fans and alumni are taking notice. There’s a growing belief that the Cougars, once seen as underdogs, can now be consistent contenders in one of the nation’s toughest conferences.
With Sitake at the helm, BYU football is not just dreaming big—it’s building the foundation to make those dreams a reality. The era of “rare air” is here, and it smells like victory.
