Dallas Cowboys Near Controversial Decision for New Head Coach Amid Fan Outrage
The Dallas Cowboys are reportedly on the verge of appointing Brian Schottenheimer, their current offensive coordinator, as the team’s new head coach—a move that has sparked intense backlash among fans and commentators alike.
Following a disappointing 2024 season where the Cowboys stumbled to a 7-10 record, owner Jerry Jones parted ways with head coach Mike McCarthy. The search for a replacement has since been underway, but the apparent decision to promote Schottenheimer has left many questioning Jones’ judgment and the franchise’s direction.
While other NFL teams are pursuing fresh and innovative coaching candidates, the Cowboys’ choice to elevate Schottenheimer—a figure associated with the lackluster offensive performance of the past season—has been met with widespread criticism. Schottenheimer, 51, has served as the Cowboys’ offensive coordinator for two seasons, overseeing an underperforming unit that failed to inspire confidence.
Respected local reporter Clarence Hill Jr. recently revealed that a deal between Schottenheimer and the Cowboys is all but finalized, with an official announcement expected as early as Friday. However, the news has only fueled the frustrations of the Cowboys’ fan base and media pundits.
Fox Sports personality Colin Cowherd was particularly vocal, delivering a scathing critique on his show:
“This is the decline of one of America’s most iconic sports franchises. Jerry Jones isn’t even considering external candidates. Schottenheimer has never been a head coach, never been a top-tier candidate, and yet here we are. His résumé screams mediocrity. He’s been around the league, yes, but 7-10 teams don’t replace their head coach with the offensive coordinator responsible for that failure.”
Cowherd’s concerns echo the sentiments of countless fans on social media. One fan sarcastically remarked, “If Schottenheimer gets the job, it’s going to be electric. By that, I mean I’m dropping a toaster into my bathtub.” Another disheartened supporter declared, “No tickets, no gear, no tailgating. If this happens, I’m done being a Cowboys fan.” A third lamented, “Is Jerry Jones even awake? If Schottenheimer is hired, count me out for 2025.”
Schottenheimer’s coaching journey has been one of instability, with a career that began in 1997 as an assistant with the St. Louis Rams. Over the years, he has held various positions, including offensive coordinator roles with the New York Jets, St. Louis Rams, Seattle Seahawks, and now the Cowboys. He also spent time in collegiate football as Georgia’s offensive coordinator and has worked as a quarterbacks coach for teams like the Indianapolis Colts and Washington Redskins.
Many critics argue that Schottenheimer’s résumé lacks the achievements necessary to justify a head coaching role. His NFL teams have often struggled to rise above mediocrity, leaving fans skeptical about his ability to lead the Cowboys back to championship contention.
Adding to the intrigue is Schottenheimer’s legacy as the son of Marty Schottenheimer, a Hall of Fame coach for the Kansas City Chiefs and the 2004 NFL Coach of the Year with the San Diego Chargers. While Marty’s accomplishments solidify his place in NFL history, Brian’s coaching career has been far less distinguished, leaving many to question whether his surname has played a role in his continued opportunities within the league.
As the Cowboys edge closer to making their decision official, the discontent among fans highlights a deeper issue within the organization. For a team that once epitomized greatness, this latest move by Jerry Jones has many wondering if the franchise has lost its way entirely. The potential appointment of Schottenheimer may prove to be a defining moment—not just for the 2025 season but for the future of the Cowboys as a competitive force in the NFL.
