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Canady made history as the first college softball player to sign a seven-figure NIL deal—a groundbreaking $1 million deal upon transferring to Texas Tech, followed by another $1.2 million renewal . These contracts shattered ceilings in women’s sports, signaling a seismic shift in athlete compensation. The Wall Street Journal notes her landmark deal prefigured sweeping NCAA reforms, with future caps potentially diminishing such outsized deals—but Canady proved her worth both on and off the field .

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NiJaree Canady’s ascent to the pinnacle of collegiate softball is a story of brilliance, resilience, and historic impact. Crowned GOAT…

Texas Tech has also positioned itself at the forefront of the NCAA’s upcoming revenue-sharing model, part of the massive House v. NCAA antitrust settlement. The proposed settlement allows schools to distribute up to $20.5 million annually to athletes beginning July 1, 2025 . Texas Tech’s athletic director, Kirby Hocutt, has crafted a plan to allocate approximately 74% of these funds to football players ($3.6 million), and appropriately scaled shares to other sports including women’s basketball ($390 K) .

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Texas Tech’s ambitious $40 million athletic insurance and revenue‑sharing strategy—and how it could reshape college sports and athlete compensation: …