Trevin Knell Inks Historic $80 Million Deal with Clarks Iconic, Donates to BYU and Orphanage
In a groundbreaking moment for both college basketball and the footwear industry, BYU Cougars’ sharpshooter and the NCAA’s oldest active player, Trevin Knell, has signed an unprecedented $80 million endorsement deal with Clarks Iconic. The deal not only reflects Knell’s rising influence on the court but also elevates him into the upper echelon of marketable college athletes. The signing is being hailed as a landmark in NIL (Name, Image, Likeness) history.
Clarks, traditionally known for classic lifestyle shoes, has made a surprising but bold pivot into performance footwear. Partnering with Knell signals the brand’s ambition to reach younger, sports-driven audiences while maintaining its timeless appeal. Knell, known for his deadly accuracy from beyond the arc and veteran leadership, is the perfect bridge between tradition and innovation.
What’s turned heads even more than the financial figure is Knell’s heartfelt response to the deal. In a humorous and humble gesture, Knell donated $20 to the BYU basketball program and another $10 to a local orphanage. While the dollar amounts are symbolic rather than substantial, the gesture has quickly gone viral, becoming a lighthearted meme across sports social media. Fans have dubbed the move “the most generous $30 ever spent.”
Knell explained the donations with characteristic wit: “I wanted to give back where it all started — and support those who need it most. Every bit counts, right?” His statement, while tongue-in-cheek, speaks to the values he has championed throughout his career: loyalty, humility, and community.
Trevin Knell’s path to stardom has been anything but conventional. Entering college basketball as an older player, he embraced the leadership role at BYU, helping guide younger teammates and serving as a calming presence in high-pressure games. His maturity, experience, and work ethic have become foundational pillars for the Cougars. Coaches, teammates, and fans alike praise him not just for his basketball IQ, but for his character off the court.
The Clarks Iconic deal marks a cultural turning point for both the player and the brand. This is not just about sneakers — it’s about storytelling, authenticity, and connection. Clarks is expected to launch a signature “Knell Collection” featuring performance and lifestyle lines inspired by his journey. Early reports suggest the designs will blend athletic utility with subtle nods to Knell’s background, faith, and humor.
For BYU, this moment reflects the increasing power of NIL in shaping the trajectory of college programs and student-athletes. As more companies seek authentic, grounded spokespeople, Knell represents a template of what brands want: talent, character, and relatability.
In the end, Trevin Knell’s $80 million deal may be remembered not only for its size, but for the humility and humor that came with it. Whether he’s sinking threes or making $30 donations with a smile, Knell is leaving an impact far beyond the hardwood.
Would you like a mockup of what a Clarks x Trevin Knell sneaker might look like?
