BREAKING: Brian Santiago Named New BYU Athletic Director — Sets Bold Vision for Cougars’ Future
In a major leadership move for BYU Athletics, Brian Santiago has officially been named the new Athletic Director — and he’s wasting no time laying out an ambitious blueprint for success.
Longtime Cougar faithful know Santiago well. A former BYU basketball player and a key figure in the athletic department for years, Santiago now steps into the top role at a critical time: as the Cougars adjust to the high-stakes demands of the Big 12 and look to turn recent momentum into lasting dominance.
In his first official remarks, Santiago made one thing clear: he’s not just here to manage — he’s here to elevate.
“We’ve built a strong foundation,” Santiago said. “Now it’s time to compete at the highest level, across every sport, and represent BYU with the excellence, energy, and integrity our fans and university expect.”
Among his immediate goals:
Boosting investment in key programs like football, basketball, and women’s sports.
Modernizing athletic facilities to attract top-tier recruits.
Strengthening NIL support and athlete branding opportunities to help BYU stay competitive in the ever-changing collegiate landscape.
And perhaps most importantly, emphasizing the unique BYU identity — a blend of academic excellence, faith, and elite athletic performance.
Santiago also spoke passionately about supporting student-athletes beyond the field, ensuring they thrive in the classroom and in life.
“I want our athletes to leave BYU not just as champions, but as leaders prepared for everything life throws at them,” he said.
With deep Cougar roots and a fearless vision for the future, Brian Santiago’s appointment marks a bold new chapter in BYU athletics — one that could redefine the Cougars’ place on the national stage.
