BREAKING NEWS: Celtics Legend Larry Bird Returns as Co-Owner, Reuniting with Boston in Monumental Franchise Announcement
By Rachel King | ESPN Senior NBA Reporter
July 16, 2025 — Boston, MA
In one of the most emotional and symbolic moves in franchise history, the Boston Celtics have announced that Larry Bird — the Hall of Fame forward and lifelong Celtic icon — is returning to the organization in 2025 as a co-owner and executive board member.
The news was delivered in dramatic fashion at a press conference Tuesday morning at TD Garden, where Celtics co-owners Wyc Grousbeck and Stephen Pagliuca unveiled the long-rumored development with thunderous applause from assembled media, players, and former Celtics greats.
> “Today, the Celtics welcome home the heart and soul of our legacy,” Grousbeck said, visibly emotional. “Larry Bird is no longer just a legend. He’s now our partner.”
Bird, 68, appeared poised and humbled at the podium, dressed in a crisp gray suit with a familiar Celtic green tie. His presence alone sent a jolt of electricity through the room — and the fanbase.
> “I’ve said for years, I’d only come back if it meant something,” Bird said. “This means everything. I gave my blood, sweat, and back to this city. I’m proud to be part of its future now — not just its past.”
From Hardwood Hero to Boardroom Boss
Bird’s return to Boston comes after a decade-long executive stint with the Indiana Pacers, where he served as head coach and later President of Basketball Operations before stepping down in 2017. He largely remained out of the public basketball eye in recent years — until now.
Though his ownership share is considered a minority stake, Bird’s influence will be significant. Sources close to the organization confirm he will serve as a senior basketball advisor, offering strategic insight into player development, team culture, and franchise branding. More than ceremonial, Bird’s role is described internally as a “voice of legacy” — tasked with preserving the Celtics’ championship ethos while helping shape
