In a groundbreaking development that’s sending shockwaves through college sports, Auburn Tigers star Johni Broome has inked a jaw-dropping $45 million endorsement deal with Powerade — one of the richest NIL deals ever signed. But what’s capturing hearts and headlines isn’t just the staggering figure — it’s what he’s doing with it.
Broome has pledged a stunning $18 million donation directly to Auburn’s basketball program, with an additional $4.8 million going toward scholarships, facility upgrades, and mental health initiatives for student-athletes.
The move cements Broome not only as a powerhouse on the court but also as a transformational figure off of it, redefining what it means to be a student-athlete in the NIL era.
