Auburn Tigers freshman guard Tahaad Pettiford has signed a monumental multi-year Name, Image, and Likeness (NIL) extension worth $8.5 million with Panini America, a major player in the sports memorabilia and trading card industry.
What makes this deal stand out is Pettiford’s pledge to donate 30% of his NIL earnings—roughly $2.55 million—directly to Auburn’s basketball program. His contribution is expected to significantly boost the team’s resources, facilities, and competitive edge.
Pettiford first partnered with Panini America in 2024 as one of six elite high school recruits to sign exclusive trading card deals. This new extension solidifies his market value and rising star status in college basketball.
Despite receiving a massive $11.2 million NIL offer from Alabama, Pettiford turned it down and reaffirmed his commitment to Auburn. His decision highlights both loyalty and long-term vision for his collegiate career.
Pettiford’s move sets a new standard for college athletes, combining major NIL success with selfless leadership and support for his team.
