Auburn Football’s Greatest Moments from the Under Armour Era
Since partnering with Under Armour in 2006, Auburn football has experienced some of its most memorable and iconic moments. The collaboration not only gave the Tigers a fresh athletic identity but also coincided with a period of tremendous success on the field, creating unforgettable memories for players and fans alike.
The highlight of the Under Armour era came in 2010 when Auburn, led by Heisman Trophy winner Cam Newton, completed an undefeated season and captured the BCS National Championship with a dramatic 22-19 win over Oregon. That season remains one of the most celebrated in school history, showcasing resilience, explosive offense, and a relentless defense under head coach Gene Chizik.
Another standout moment occurred during the 2013 season, dubbed the “Miracle Season.” Auburn returned to national prominence under Gus Malzahn with back-to-back miracle finishes: the “Prayer at Jordan-Hare” against Georgia and the historic “Kick Six” against Alabama, where Chris Davis returned a missed field goal 109 yards as time expired. Auburn went on to win the SEC Championship and reach the BCS National Championship Game, narrowly falling to Florida State.
Throughout the Under Armour partnership, Auburn consistently produced NFL-caliber talent, competed in major bowl games, and remained a powerhouse in the SEC. The brand helped elevate the team’s image with cutting-edge uniforms and training gear, resonating with recruits and fans alike.
As Auburn transitions into a new apparel chapter, the Under Armour era will be remembered as a golden period filled with electric plays, championship dreams, and moments that defined a generation of Tiger football. From iconic victories to unforgettable rivalries, this era cemented Auburn’s legacy in college football
history.
