The landscape of college sports has been dramatically altered over the past few years with the inception of the Name, Image and Likeness rule, the expansion of the transfer portal, conference realignment and humongous media rights deals. While blue-blood sports like football and basketball have reaped the benefits of this shift, Olympic sports have been put in a precarious position.The impending House v. NCAA settlement, a case brought by former Arizona State University swimmer Grant House, among many things, is bringing revenue-sharing to college sports to schools that opt into the deal.
Arizona State athletic director Graham Rossini said on April 25 that the school is close to finalizing the percentage breakdown for each sport in the new revenue-sharing agreement. Rossini declined to give specific numbers, but said a decision would “hopefully” be reached this week.
Rossini also reaffirmed the school’s commitment to all the sports it offers.
“We want to resource all of our programs to win at a high level,” Rossini said. “You’re seeing a lot of schools that are picking a couple of sports they’re adding scholarships to, sometimes at the expense of other sports. We want to invest heavily in football and basketball. We need to do that to be successful, but we want all 26 to have a chance to be successful at a high level.”
