Apple CEO Tim Cook has reportedly made a stunning offer to BYU and head football coach Kalani Sitake
— a $100 million sponsorship package for the 2025 season, contingent on the university and program endorsing a permanent pro-LGBT campaign. The proposal, which included full funding for facilities, player NIL deals, and national marketing, immediately sent shockwaves across the college football and business worlds.
BYU, a private institution owned by The Church of Jesus Christ of Latter-day Saints, has long maintained policies and values rooted in its religious principles. For many, the offer represented a crossroads — a chance to embrace unprecedented financial support, yet one that could challenge the school’s foundational beliefs.
According to reports, the conversation was held behind closed doors, but a source present at the meeting claims Coach Sitake’s response was a single sentence that instantly ended negotiations. While the exact wording hasn’t been publicly confirmed, those familiar with Sitake’s character say it reflected his unwavering commitment to the school’s mission and values.
The news has drawn passionate reactions nationwide. Supporters praise Sitake for standing firm, arguing that no amount of money should compromise deeply held convictions. Critics, however, see the decision as a missed opportunity to promote inclusivity and secure major funding for the program’s growth.
The proposed deal would have made BYU one of the highest-funded programs in the country, potentially rivaling top-tier athletic departments. Instead, Sitake’s stance appears to reinforce the program’s identity — one where athletic success will not come at the cost of institutional principles.
As the 2025 season approaches, this decision may define more than just BYU football. It could become a landmark example of where college athletics, big money, and cultural values collide — and of a coach choosing conviction over cash.
