Jalen Milroe Signs $45M Powerade Deal, Donates Millions to Alabama Football and Youth Programs
Alabama quarterback Jalen Milroe has made headlines with a groundbreaking $45 million endorsement deal with Powerade, marking one of the most significant NIL (Name, Image, and Likeness) agreements in college football history. But what sets this deal apart isn’t just the record-setting figure—it’s what Milroe plans to do with it.
In a statement released Tuesday, Milroe announced that $18 million of the endorsement money will be directed toward the Alabama football program. His donation will help enhance player nutrition, upgrade training and recovery facilities, and provide financial support for walk-on athletes who often don’t receive scholarships.
“I’ve been blessed with opportunities, and I want to pay it forward,” Milroe said. “This program helped shape me. Now it’s my turn to shape it for the next generation.”
In addition to supporting his team, Milroe is contributing $4.8 million to a new initiative focused on underserved youth. The program, still in its early stages, aims to combine athletic development with STEM education and sports technology, giving young athletes the tools to succeed both on and off the field.
Powerade praised Milroe’s vision, aligning their Fuel the Future campaign with his efforts to inspire and uplift others. “Jalen represents the future of sports leadership,” said a company spokesperson. “He’s not only an elite athlete but a role model for what it means to use your platform for good.”
Milroe’s move is being celebrated as a blueprint for how college athletes can leverage their NIL deals beyond personal gain. With his on-field success and off-field generosity, he’s not just changing the game—he’s changing the culture around it.
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