When a 6-foot-5 Serbian guard lands $2.5 million to play college ball, it’s not just a signing—it’s a statement.
Kansas State basketball has turned heads once again with its aggressive NIL strategy, securing international standout Andrej Kostic with a reported deal worth $2.5 million. The move not only eclipses the Wildcats’ previous record set by Coleman Hawkins last season, but also cements K-State as a serious player in the escalating arms race of college basketball recruiting.Jerome Tang’s High-Stakes Blueprint
Head coach Jerome Tang isn’t just building a team—he’s investing in a future. Kostic joins a high-upside recruiting class that includes Akron’s Nate Johnson and Monmouth’s Abdi Bashir. The message is clear: Kansas State is willing to pay for potential. And with the Big 12 growing more competitive, paying to win is becoming a necessity, not a luxury.
But the narrative may shift with Kostic. As the NCAA prepares for a potential revenue-sharing model capped at $20.5 million per school, $2.5 million no longer feels like an outlier. Players like Texas Tech’s JT Toppin are reportedly landing NIL deals upwards of $4 million. In this new financial landscape, Kostic’s price tag reflects not extravagance, but market value.
