Title: BREAKING NEWS: Boston Celtics Legend Larry Bird Returns as Co-Owner in Monumental Franchise Move
In a stunning announcement that has sent shockwaves through the NBA and sports world, the Boston Celtics and the family of team owner Bill Chisholm have officially declared that Larry Bird, the legendary forward and enduring face of the franchise, will return to the Celtics organization in 2025 as a co-owner.
This landmark development was unveiled this morning during a press conference held at the iconic TD Garden, where Celtics Chairman Wyc Grousbeck, Bill Chisholm’s family representatives, and Larry Bird himself shared the stage with palpable excitement.
A Legend Returns Home — Off the Court
Larry Bird’s name is etched in Celtics history as one of the greatest players ever to don the green and white. His three NBA MVP awards, three NBA championships, and Hall of Fame career made him an enduring symbol of Boston pride and basketball excellence. After his illustrious playing career, Bird took on roles as coach and executive, but this new chapter marks his most significant return yet—this time to the very ownership echelon of the franchise.
> “This is a homecoming in every sense,” Bird said during the announcement, his voice steady but filled with emotion. “Boston Celtics basketball runs through my veins. To come back not as a player or coach, but as a co-owner, is a responsibility and honor I don’t take lightly. We’re here to build a legacy that lasts.”
The Chisholm Family’s Bold Vision
The Chisholm family, who have been integral to the Celtics’ ownership group for decades, emphasized that Bird’s involvement is part of a broader strategy to strengthen the team’s leadership with figures who embody Celtics culture and history.
> “Larry Bird represents everything this franchise stands for — grit, intelligence, integrity, and winning,” said Bill Chisholm Jr., speaking on behalf of the family. “We are thrilled to welcome him back as co-owner. His insight and passion will shape the future of the Celtics for generations.”
A New Era of Celtics Leadership
As co-owner, Bird will play a vital role in guiding basketball operations, strategic planning, and community engagement. Sources close to the organization reveal Bird has already begun contributing to the team’s long-term vision, including player development, scouting, and organizational culture.
The announcement is expected to energize the Celtics’ fanbase, who have long revered Bird not just for his legendary play but for his character and leadership. It also signals the franchise’s commitment to blending historic excellence with modern innovation as they aim to compete for the 2025 NBA Championship and beyond.
What This Means for the Celtics
Larry Bird’s ownership presence offers a unique bridge between the franchise’s storied past and ambitious future. Team insiders believe his basketball acumen, combined with the Chisholm family’s business savvy and the current front office’s vision, forms a powerful triumvirate poised to propel the Celtics into a new dynasty.
Current Celtics star Jayson Tatum weighed in on the announcement:
> “Having Larry involved at this level is huge. He’s a Celtics legend, and now he’s helping shape our future. It’s inspiring to know someone who’s won it all is right there with us, pushing us to be better.”
The Celtics’ Road Ahead
The franchise is already assembling plans for the upcoming 2025 season with renewed energy. Bird’s arrival as co-owner signals a dedication to not just chasing championships but fostering sustainable success—on the court, in the community, and across the league.
> “We’re not just building a team,” Bird concluded. “We’re building a family. And together, we’ll bring Boston back to the pinnacle of basketball greatness.”
Filed by Celtics Insider, July 19, 2025
