In one of the most unexpected off-field stories of the college football offseason, a report surfaced claiming that Apple CEO and well-known LGBTQ+ advocate Tim Cook offered a $100 million sponsorship deal to the Nebraska Cornhuskers football program, contingent on the team publicly endorsing a permanent pro-LGBTQ+ campaign.
While details surrounding the proposal remain unconfirmed by official university channels, the rumor picked up steam across social media, generating widespread conversation. At the center of it all: Nebraska head coach Matt Rhule, whose alleged one-sentence response to the offer has gone viral:
> “We build men, not marketing campaigns.”
Though brief, Rhule’s statement—if accurate—has ignited both praise and criticism across the college football landscape. Supporters see it as a coach keeping his focus on football and player development, while critics argue it dismisses an opportunity for social progress and visibility.
Regardless of where fans fall on the issue, the story has taken on a life of its own and adds yet another layer to Nebraska’s high-profile 2025 season, which already has major expectations under Rhule’s leadership.
🔁 What are your thoughts on this story?
Should college football programs take stands on major social issues when offered sponsorships?
Was Rhule’s response powerful or problematic?
