Victory Beyond the Sidelines: BYU Cheerleaders Successfully Lobby for Pay Raise
In a historic and hard-earned triumph, the BYU Cheerleading squad has made headlines—not for flips or pyramids, but for their fierce advocacy off the field. After months of strategic lobbying, intense meetings, and united team action, the Cougars’ cheerleaders have secured an official pay raise, marking a major win in the fight for recognition and equity in collegiate athletics.
Long operating under the radar despite their vital role in elevating fan experience and school spirit, BYU’s cheerleaders were often excluded from meaningful financial support, even while dedicating countless hours to practices, games, travel, and appearances. That all changed this month.
Sources inside the athletic department say the campaign was organized with precision. Led by senior captain Hannah Brooks and a leadership committee, the team presented a data-backed proposal to BYU administrators, comparing compensation rates across the Big 12 and highlighting the imbalance in athlete support.
“We’re athletes too. We perform. We compete. We represent BYU with pride, and we deserve to be treated fairly,” Brooks stated in a powerful address to the board.
The movement garnered overwhelming support from fellow students, alumni, and even former BYU athletes who took to social media in solidarity. Hashtags like #PayBYUCheer and #SpiritDeservesSupport trended regionally.
Ultimately, the university agreed to a substantial stipend increase, retroactive to the start of the academic year. The raise includes per diem enhancements for travel, appearance fees, and a restructured scholarship pool.
Cheerleader Maya Jensen summed up the moment best: “This isn’t just about money — it’s about respect. And we finally feel seen.”
In a sport where visibility often comes without voice, BYU’s cheerleaders just proved that spirit can spark change. And they did it with the same grace, grit, and unity they bring to every game day.
