MEET TONY THE LANDSHARK: OLE MISS UNVEILS BOLD NEW MASCOT IN SYMBOL OF TOUGHNESS AND TRADITION
In a move blending tradition, toughness, and a modern twist, Ole Miss has officially introduced Tony the Landshark as the university’s new official mascot — and he’s already making waves across college athletics.
Debuting in front of a raucous crowd at Vaught-Hemingway Stadium, Tony brings to life a symbol that’s been deeply rooted in Rebel culture for over a decade. With his chiseled frame, fierce snarl, and unmistakable shark fin, Tony embodies everything Ole Miss fans have come to love about the Landshark identity: grit, swagger, and an unshakable spirit.
The Landshark began as a defensive rallying cry for the Rebels football team back in 2008, popularized by former linebacker Tony Fein — a U.S. Army veteran whose on-field tenacity and off-field leadership inspired teammates and fans alike. Following his tragic passing in 2009, the Landshark salute became a symbol of remembrance, pride, and unity within the Ole Miss community.
Now, with Tony the Landshark becoming the full-time, on-field mascot, the university has given that symbol a larger-than-life presence. Named in honor of Fein himself, Tony is more than just a mascot — he’s a tribute.
“Tony represents courage, commitment, and the relentless attitude that defines the Ole Miss spirit,” said Athletic Director Keith Carter during the unveiling ceremony. “This isn’t just a character — it’s a continuation of a legacy.”
Tony replaces the previous mascot, the Black Bear, which was introduced in 2010 and retired after a lukewarm reception over the years. Fans and alumni had long advocated for a more meaningful and energizing representation of the university, and the Landshark — already beloved and widely used across multiple sports — was a natural choice.
The design of Tony merges athleticism with a sleek, modern aesthetic. Clad in Ole Miss red and blue, with a menacing glare and bulging muscles, the new mascot is built to energize crowds and intimidate opponents. And yes — he’s already mastered the Landshark hand gesture, often flashing it during appearances and game-day celebrations.
Reactions on social media have been overwhelmingly positive, with hashtags like #FearTheFin and #TonyTime trending across platforms. Students and alumni have embraced Tony as a symbol of pride, resilience, and community.
“This is the mascot we’ve been waiting for,” said one Ole Miss senior. “Tony actually means something to us. He’s part of who we are.”
Tony’s debut marks a new era in Ole Miss athletics — one that honors its past while charging boldly into the future. Whether he’s hyping up the student section, leading team entrances, or posing for pictures with young fans, Tony the Landshark is ready to take his bite out of the SEC spotlight.
So get ready, Rebel Nation. There’s a new fin in town — and Tony is here to stay.
